In the broad field of services, retailing is one of the fastest growing industries. In the USA and the EU retail is the second-largest industry both in number of establishments and number of employees. In the last decade the expansion of the retail sector has assumed an international and even global character.
 
Retailing is mostly seen as a daily struggle for the consumers favour. One of the consequences of this is a short-term managerial approach. Not only to operational problems, but also to strategic challenges. In a rapidly changing world where competition is fierce, focussing on short-term results and solutions can be a danger. Companies are therefore looking for managers who are able to take a pro-active approach to future developments and act with vision and ambition.

Profile

Characteristics

The programme has been developed in co-operation with reputable companies from the retail field.

The programme is based on constructivist learning principles and focuses on the acquisition of knowledge related to retail practices. Each module combines a firm theoretical base with case studies.

The Stenden University Master in Retail management has three distinctive characteristics:

• A strong strategic focus.
• Attention to the local position as well as the international position of retailers.
• Attention to values: the values created for the stakeholders, the values underlying business ethics, and the personal values that are the foundation for sustainable success in business.

Objectives

As a graduate from the Master in International Retail Management programme, based on theoretical knowledge, you are able to:

• develop future vision and make choices based on customer needs and ever changing environmental circumstances;
• decide upon your own guiding role in these choices;
• perform your (future) job from a broader frame of reference and from a well-defined value orientation.

• Concepts of (International)
• Retailing Analysing
• Trends in Retailing
• Strategies for Growth in Retailing
• Retail Marketing
• Financial Accounting

Overview

For whom  Language 
English

Start
End of August (location Leeuwarden)