The international hotel industry is still rapidly expanding. At the same time changes in customer wishes are obvious, as well as the quality demand that is put on the core elements of the hotel industry: lodging and food & beverages. Within the dynamic international peoples-business called 'Hospitality Industry', it is vitally important to meet the demands that are put on the provider.
 
Changing, innovating and continually creating new concepts and new modes of service delivery have become the daily reality for hotel managers of these times.
 
The international hospitality industry requires graduates with a high level of academic knowledge and skills, able to function as professionals in an international framework and at the same time possessing a high level of knowledge and appreciation for the core elements of the hospitality industry: lodging, food and beverage.
 

Profile

The Master in International Hospitality Management is designed to equip students with the necessary professional, academic, and personal competencies for managing hospitality organisations. An analytical and critical attitude towards hospitality management aspects is developed.

Characteristics

The Master in International Hospitality Management is developed by the School of Graduate Studies in co-operation with the Institute of International Hospitality Management of the Stenden University. The programme concentrates on state of the art knowledge in the field of hospitality.

The programme is based on constructivist learning principles and focuses on the acquisition and application of knowledge in the context of hospitality practices. This enables the student to integrate new knowledge in a knowledge base and to apply the gained knowledge to the (future) company or organisation.

The Master in International Hospitality Management has three distinctive characteristics:

• A strong focus on Food & Beverage
• Attention to business research methodology
• Attention to values: the value created for the stakeholders, the values underlying business ethics, and the personal values that are the foundation for sustainable success in business

• The Globalisation of Hospitality
• Cases in Food & Beverage Concepts
• Contemporary Issues in Food & Beverage
• Sociology & Psychology of Food & Beverage
• Projects in Marketing of Food & Beverage
• Technology in Hospitality
• Management Accounting in Hospitality
• Developing a profitable Food & Beverage Concept
• Strategic management and issues in the Hospitality Industry

Objectives

• Develop and market innovative and profitable Food & Beverage concepts
• Use research skills in solving problems in the field of hospitality in general, and Food & Beverage operations in
  particular
• Perform work utilising a well-defined value orientation

You can realise these broad objectives, because you are able to:

• Analyse and describe global developments in hospitality
• Describe the changing eating habits of customers, and analyse the consequences for the Food & Beverage industry
• Apply a variety of business research methods: desk and field research, qualitative and quantitative techniques
• Apply methods for judging past performance and future possibilities of your company
• Apply principles of business ethics in dealing with all stakeholders of your company
• Demonstrate a well-developed system of personal values
• Demonstrate a set of effective leadership skills

Overview

For whom  Language 
English

Start
End of August (location Leeuwarden)

Timetable full-time (1 year)
Our study year is divided into four periods. Each period consists of eight weeks with contact hours, followed by one week exam.




Timetable part-time (2 years)
Our part-time study programme requires four semesters. Each semester consists of sixteen weeks with contact hours, followed by one week exam.



Info-Sheets
for download:
Full-time study
Part-time study
Study in Leeuwarden

Programme coordinator 
Information & Application
Mrs. Klaske Hoekstra, Tel +31 - 58 - 244 1442; masters@chn.nl